Title:
CHRIST AND HIM CRUCIFIED: a practical theology
Proposal Category:
CHRISTIAN LIVING
Topic:
The centrality and essentiality of Christ’s crucifixion in Christian living.
Intended Audience:
The audience for this book will be middle- to upper-middle-class Christians with at least a high school education that are seeking a deeper commitment, a stronger faith, and a passionate desire for the reality of Christ in every aspect of his or her Christian life.
The audience for this book is made up of ministers and laypersons that typically do not attend churches larger than 1000 people, who take the Bible seriously as the inerrant and absolute truth of God’s revelation to man, who, quite possibly, have been frustrated with all the hype surrounding the next “new thing” in church growth, effective ministry, or Christian fulfillment.
Affinity groups are typically made up of:
· Listeners of Chuck Smith’s Calvary Satellite Network
· Listeners of Ray Comfort’s and Kurt Cameron’s Way of the Master Radio
· Listeners of Vic Eliason’s Crosstalk America Radio Program
· Readers of Oswald Chamber’s My Utmost for His Highest devotional
· Readers of books written by John MacArthur, John Piper, and A.W. Tozer.
Similar Books:
· The Gospel According to Jesus by John MacArthur
· The Truth War by John MacArthur
· The Sufficiency of Christ by John MacArthur
· Desiring God by John Piper
· The Pursuit of God by A.W. Tozer
· Absolute Surrender by Andrew Murray
Promotion Ideas:
PREMISE: The past successes and popularity of such books as The Purpose Drive Life, Your Best Life Now, and Become a Better You suggests that there is more than a casual interest in the Christian apprehending the true and full meaning of the Christian life. Yet, Berean Christian Stores’ current (through July 31, 2008) book sales included 23 non-fiction titles directly associated with Christian Living (and Devotional Life) in their Top 50 List. This compared to only 16 other non-fiction titles dealing with specific topics covering prayer, ministry, marriage, and child rearing, leaving 9 fiction titles and 2 children’s Bibles to round out the top 50 sales. That means that customers desiring to have meaning and fulfillment in their Christian lives made up nearly 70% of Berean’s non-fiction Top 50 sales. Could it be that Christians are just as empty, unfulfilled, and unsatisfied despite the multi-million purchases of The Purpose Driven Life and Your Best Life Now? The purpose of this book is to bring the Christian back to the only thing that fulfills and satisfies, the eternal truth that Christ and Him crucified is the central, essential, and most glorious truth of the entire universe for all ages.
UNIQUE SELLING PROPOSITION: If consumers in the target market purchase and read CHRIST AND HIM CRUCIFIED, then they will: (1) understand that Jesus, Himself, said that anyone or anything that competes with undivided devotion and utter allegiance to Him, disqualifies a person from being His disciple; (2) realize that Jesus is not just some good thing; that He is EVERYTHING and life itself; (3) be brought to the truth of Cross of Jesus Christ according to Scripture, understanding that all the glorious attributes of God, the complete superlative nature in Christ as the sinless and perfect Man, and all the infinite wonders of God’s sovereign works of grace are found at the Cross and in the Person of Jesus Christ; (4) that the glorious and awesome wonders of the truth of Christ and Him crucified is what fills us with the passion to have Christ as our only desire; and therefore, (5) grow in godly fear and maturity in faith, desiring to live holy, godly, and righteous lives insomuch that this is what is pleasing to God.
Manuscript Length:
52,317 words
54,746 words (with endnotes included)
Completion Date:
June 15, 2008
Copyright Date:
July 19, 2008
Book’s Summary & Table of Contents
Writing Sample
What Others Have Said About Christ and Him Crucified
